Product · in production
Research for people selling on Amazon.
It reads a category the way a competitor would, works out what a listing is actually up against, and writes the answer down.
The read
A category, not a keyword.
Most tools answer about one product. The useful question is about the shelf it sits on.
It reads the whole shelf
What is listed, at what price, with what claims — not one product in isolation.
Rivals are worked out, not entered
You do not supply the competitor list. Deciding who is on the shelf is the work.
Listings are read as listings
Titles, images and copy, assessed as the things a buyer actually compares.
Keywords
What people search, and what it costs to be there.
Demand and difficulty together. Either one alone sends you after a term you cannot win.
Demand
What is being searched for in the category, and how that moves.
Difficulty
Who already holds the term, and how firmly.
The gap between them
The terms with real demand nobody has properly taken. That list is the output.
The report
Something you can act on, in writing.
Not a dashboard to interpret. A document that says what to do and why.
Written, not plotted
The finding is a sentence. Charts that need a caption to mean anything are not findings.
Ordered by consequence
Most serious first, so a short attention span still reaches the part that matters.
It says what it could not tell
Where the data ran out is stated rather than smoothed over.
Access
Run it on your own catalogue.
Each seller gets their own workspace, and the research runs against their categories rather than a sample.
Your workspace
Your products, your categories, your history. Nothing is pooled across sellers.
Metered
You pay for research that ran. An attempt that returns nothing is not a report.
Start with the form
Tell us what you sell and where. There is no self-serve door yet.